CHARLIE VODKA

OUR STORY

The concept of Charlie was born decades ago, amidst the joyful roar of dholkis seamlessly blending in with the unadulterated tinkle of laughter at the Singh family’s community gatherings, all powered on by the family’s trademark country liquor. Now, almost half a decade later, the wild country liquor gave way to premium Vodka and the open fields to hip dance floors and overflowing pubs, but the essence of Charlie remains unchanged: It brings out the best in you.

Time

A legacy that started with country liquor in 1973 is now flourishing its way in the IMFL segment in the market. Today, our Vodka finds its way to you straight from our world-class distillery in Punjab

Character

Charlie is more than just the brand behind India’s favourite Vodka. Charlie is a benchmark of authenticity that lives on, across borders and beyond time. Charlie brings people together, and brings out the best in them.

Spirit

We at Charlie are on a never-ending quest to ensure that the Vodka in your glass is the finest that it can be. This spirit of striving for perfection is what makes us the best in the business, and what makes our spirit the best you can find.

CHARLIE VODKA

New

1973
Feb 11

Founding

Mr. Nanak Singh lays the foundation of what is now Charlie, with the start of a flourishing family country liquor business.

2003
Feb 11

Country Liquor

The business, now taken care of by his son, controlled the lion’s share of supplies in Delhi and Chandigarh.

2011
Feb 11

IMFL

With the third generation joining the business as promoters, the family felt ready to diversify into the booming IMFL market.

2015
Feb 11

Highfield Distilleries

After 3 years of meticulous planning and the setting up of a new bottling unit, the Charlie brand of Vodka was introduced in the Indian Market.

2021
Feb 11

Onward & Upward

Charlie continues to successfully grow it’s offerings and user base and is even set to soon go live with it’s planned UK Expansion.

OUR TIMELINE

Indulge In The Goodness.

Indulge In The
Goodness.