The concept of Charlie was born decades ago, amidst the joyful roar of dholkis seamlessly blending in with the unadulterated tinkle of laughter at the Singh family’s community gatherings, all powered on by the family’s trademark country liquor. Now, almost half a decade later, the wild country liquor gave way to premium Vodka and the open fields to hip dance floors and overflowing pubs, but the essence of Charlie remains unchanged: It brings out the best in you.
A legacy that started with country liquor in 1973 is now flourishing its way in the IMFL segment in the market. Today, our Vodka finds its way to you straight from our world-class distillery in Punjab
Charlie is more than just the brand behind India’s favourite Vodka. Charlie is a benchmark of authenticity that lives on, across borders and beyond time. Charlie brings people together, and brings out the best in them.
We at Charlie are on a never-ending quest to ensure that the Vodka in your glass is the
finest that it can be. This spirit of striving for perfection is what makes us the best in the business, and what makes our spirit the best you can find.