The concept of Charlie was born decades ago, amidst the joyful roar of dholkis seamlessly blending in with the unadulterated tinkle of laughter at the Singh family’s community gatherings, all powered on by the family’s trademark country liquor. Now, almost half a decade later, the wild country liquor gave way to premium Vodka and the open fields to hip dance floors and overflowing pubs, but the essence of Charlie remains unchanged: It brings out the best in you.